Your flows are either
making money or wasting it.
This agent tells you which.
The Flow Health Monitor audits every Klaviyo flow in your account, classifies each one by real incremental impact, and delivers prioritized tasks to your team — automatically.
You already have the data. The problem is what to do with it.
Klaviyo dashboards show you open rates, click rates, revenue per recipient. But they don’t tell you what any of it means for a specific flow — or what to do next.
You can connect Claude to Klaviyo’s MCP and ask it to audit your flows. But here’s what actually happens:
Your Browse Abandonment flow shows
strong engagement. Open rate of 38%
is healthy. Consider A/B testing
subject lines for improvement. Your Browse Abandonment flow is
underperforming. At 38% open rate
and 0.3% conversion, this flow
needs significant restructuring. Same flow. Same data. Different answer. LLMs interpret numbers probabilistically — they don’t have fixed rules for what “good” or “bad” means in your account. The Flow Health Monitor fixes this with deterministic classification that produces the same answer every time.
Every flow gets classified. No ambiguity.
Instead of generic benchmarks, the agent uses uplift modeling — comparing shoppers influenced by each flow against those who weren’t — to measure true incremental impact. Every flow lands in one of four categories:
Protect it
High engagement lift + high revenue lift. This flow is generating real incremental value. Document what works. Don’t touch it unnecessarily.
Optimize it
Engagement is there but revenue isn’t following. Or vice versa. This is your highest-ROI optimization opportunity.
Leave it alone
Low engagement, but still converting the people it reaches. Tweaking this will likely hurt more than help. Monitor, don’t optimize.
Fix it or kill it
Low engagement. Low revenue lift. This flow is consuming resources without generating incremental value. Pause, redesign, or remove.
Here’s what the agent actually produces.
For an account with 8 active flows, a single run generates a complete audit with prioritized actions:
| Flow | Classification | Priority | Action |
|---|---|---|---|
| Abandoned Cart | Sure Shot | Protect | Generating $4.82 RPR with 12% placed order rate. Document success factors. Consider scaling to SMS. |
| Welcome Series | Persuadable | Optimize | Strong opens (52%) but low conversion (1.8%). Test stronger first-purchase incentive in email 2. |
| Post-Purchase | Persuadable | Optimize | Cross-sell timing is off. Move product rec from day 3 to day 7 based on average fulfillment window. |
| VIP Repeat | Sleeping Dog | Monitor | Low open rate (18%) but $4.20 RPR. This audience buys regardless. Don’t over-optimize. |
| Browse Abandonment | Lost Cause | Fix / Kill | 12% open, 0.3% conversion, no measurable revenue lift. Pause and redesign with better product targeting. |
| Winback | Lost Cause | Fix / Kill | Sending to 120-day lapsed with generic content. Segment by last purchase category or sunset. |
Each row becomes a task in your project management tool (Asana, Slack, or your CRM) with the classification as a tag, the priority level, and the specific recommendation as the task description. Your team opens their board Monday morning and knows exactly what to work on.
The audit lands in your project management tool. Not another dashboard.
Most analytics tools give you a report you have to remember to check. The Flow Health Monitor pushes every finding directly into the tools your team already uses — as structured, prioritized tasks ready to be assigned and executed.
Asana, ClickUp, Monday
Each flow finding becomes a task with the classification tag, priority level, supporting metrics, and a specific recommendation your team can act on immediately. No copy-pasting from a PDF. No translating a chart into a to-do list.
Slack, Teams, Email
Weekly audit summaries delivered to your channel or inbox. Flag critical issues (Lost Causes, broken triggers) in real time so nothing sits unnoticed until the next monthly review.
This is the difference between an audit your team reads and an audit your team acts on. The output format is the product.
Six steps. Fully automated.
Pull flow data
The agent calls Email Pulse’s evaluation engine with your Klaviyo account, pulling metrics, setup quality scores, and performance scores for every active flow.
Classify each flow
Deterministic logic applies the uplift matrix — engagement lift × monetization lift — to classify each flow as Sure Shot, Persuadable, Sleeping Dog, or Lost Cause. Same data, same answer, every time.
Score setup quality
Each flow is evaluated against completeness criteria: trigger configuration, message setup, timing logic, tracking, and status. Missing elements are flagged as quick wins.
Compare to flow-type benchmarks
Performance is checked against flow-type-specific thresholds — not generic industry averages. An abandoned cart flow is held to a different standard than a winback flow.
Generate priorities
Flows are tiered: Sure Shots to protect and Lost Causes to fix are Tier 1. Persuadables are Tier 2. Sleeping Dogs are Tier 3. Your team works top-down.
Deliver tasks
Prioritized action items are pushed to Asana, Slack, or your CRM. Each task includes the classification, specific recommendation, and supporting data.
Why this isn’t just another AI wrapper.
Most “AI audit” tools ask an LLM to look at your numbers and tell you what it thinks. That’s a book report, not an audit. The output changes every time you run it. You can’t automate on top of something unreliable.
The Flow Health Monitor uses a four-layer architecture: data comes in through Email Pulse’s MCP, code applies the classification rules (not an LLM), AI generates the natural language explanations, and structured output pushes tasks to your tools. The interpretation is deterministic. The explanations are intelligent. That’s the difference between a toy and a system.
Built for the people who actually manage flows.
For brand teams
You built your Klaviyo flows six months ago. Maybe a year. Some are working, some aren’t, and you’re not sure which. The agent gives you a clear, prioritized picture of what to fix — without hiring a consultant or spending a week in spreadsheets.
Connect your account, run the agent, get your audit. Setup takes minutes.
For agencies
You manually audit flows for every client. Every month. It’s the most time-consuming part of your retention work, and the output depends on who’s doing the audit. The agent standardizes your methodology across every account, every analyst, every time.
Same classification framework. Same priority logic. Same task output. Scale your audits without scaling your headcount.
Stop guessing which flows need attention.
Connect your Klaviyo account and get your first automated flow audit in minutes. Free to start — no infrastructure, no setup complexity.
Start Free →Flow Health Monitor is powered by Email Pulse — the AI intelligence layer for Klaviyo.