The Client
MoxieLash is an innovative beauty brand established in 2018, known for creating super-strength magnetic eyelashes and Lashies™ with Nano-grip Lash Technology™. As a pioneer in the magnetic lash industry, they needed a strategy to stand out against emerging competitors.
The Challenge
MoxieLash faced the common e-commerce startup problem: while their magnetic lashes generated initial market buzz, they needed to compete with emerging copycats. The core challenge involved retaining customers and converting them into repeat buyers rather than relying solely on acquisition.
The Solution
Kinga Dow recommended LoyaltyLion as their loyalty platform partner due to its scalability, flexibility, superior Shopify Plus integrations, deep Klaviyo integration for marketing automation, and extensive customization capabilities.
Program features included:
- Tiered loyalty structure with gamification
- Personalized loyalty emails using Klaviyo integration
- Shopify Plus Points Slider for checkout redemption
- Branded referral program
- Weekly automated email campaigns with 12 loyalty data points
The Results
Over a 12-month period, the loyalty program delivered exceptional results:
- 1.5x higher average orders from members vs. non-members
- 1.5x higher average spend from members vs. non-members
- 3x higher repeat purchase rate (first to second purchase)
- 700% increase in completed loyalty activities
- Selected as "Best Use of Emails" winner in LoyaltyLion Hall of Fame 2020
Key Takeaway
Integration of loyalty data with email marketing drove significant engagement. Weekly communication, triggered email flows, and multi-site linking optimization created sustained business growth for a competitive beauty market.
