Updated July 30, 2026
A general copywriter optimizes for attention. An email copywriter optimizes for a decision. But the more useful question now is which half of that job you are actually hiring for, because one half stopped being scarce.
Updated July 30, 2026
Three inbox providers now enforce authentication on bulk senders, not two. Here is the actual bar, the spam rate that matters more than the one most people quote, and the requirement almost every summary of this gets wrong.
Updated July 30, 2026
The integration syncs your segments into Google Customer Match in real time. But if you manage the ad account through a manager account, it won't connect at all. Here's the setup and the four limits that decide whether it's worth doing.
July 30, 2026
Klaviyo predicts this per customer, and the feature has hard requirements a lot of accounts do not meet. Here is how it works, what to do when the box is empty, and why a per-customer date still will not tell you when to send the win-back.
April 27, 2026
Most agencies think they're using AI. They're in the chatbot phase. Here's what separates tool usage from connected workflows — and what the gap is costing you.
June 25, 2024
In the competitive world of eCommerce, particularly within the food industry, effective email marketing can be the difference between a brand that thrives and one that merely survives...
April 4, 2024
I'm back after a great week at Cosmoprof, Bologna. I'm ready to dissect all the key strategies for capturing traffic and turning visitors into loyal customers...
June 15, 2023
11 Best Apps for Building Up Your Klaviyo Ecosystem. When it comes to email marketing, having the right partners makes all the difference...
April 5, 2023
Leveraging technology for unique customer experiences in the beauty sector. See how innovative brands are transforming their approach...
March 27, 2023
Examining how this sustainable hair care brand executed their email marketing at the industry's biggest event...
January 10, 2023
As AI technology continues to advance, more and more businesses are turning to artificial intelligence to streamline operations and boost results...
June 30, 2022
QR codes are a unique way to bridge your retail presence with your online presence. Learn how to capture in-store customers for your email list...
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