What's on the schedule. A new post goes live every Thursday.
Email marketing optimizes a channel. Retention marketing optimizes a customer. What changes in the diagnosis, the metrics and the scope of work, including what retention means when you sell nothing on subscription.
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The next post lands Thursday.
November 5, 2026
Pulling last week's numbers off Klaviyo, Shopify and every other tab used to take half my Monday morning before a client call. A scheduled routine does it now: it pulls every number in one run, builds the report in the format the client reads, and enters the figures into the tracker.
October 29, 2026
Loyalty gets written off, but for the right account it is one of the highest-leverage programs you can run. Here is the flow architecture that moves customers up a tier, the dynamic block that shows them their points, and the 3-step workflow, LoyaltyLion to Figma to Klaviyo, that made the build easy.
October 22, 2026
A Q4 goal set on a planning call usually gets checked after the month is over. Here's the weekly system I build with Claude: every department gets its number, the data arrives every Monday, and the team fixes what's behind while there's still time.
October 21, 2026
The template I put inside Klaviyo's pre-built abandoned cart flow: 3 emails with timing, subject lines and preview text, the blocks in order, the cart code, the flow filter, and the one place a discount belongs.
October 15, 2026
There is now an easy way to calculate customer lifetime value: connect your store to Claude and ask. Here is the step by step, plus how to split the list into high, mid and low tiers by real spend so your best customers stop getting the same email as your one-time buyers.
October 8, 2026
Anthropic announced AI shopping agents, and the coverage stopped at two numbers. What was actually released, which of the two agents is within reach this year, and the catalog problem sitting underneath both of them.
October 1, 2026
A healthy account sees around 30% of revenue attributed to email. When that share climbs past 50%, it usually means something else is shrinking, not that email got better. How to tell the difference.
September 24, 2026
Klaviyo built an AI that audits your flows, and it is good. I tested it against the audit I have built over the past year, on the same account. Here is what it caught, and where the real work begins.
Updated October 28, 2026
The MCP connector, the API and the Klaviyo interface each have a job. The connector does almost everything day to day, the API takes over at scale, and the interface is where the craft stays. How to use all three.
September 10, 2026
Klaviyo has no native Google Sheets integration, which is why every guide on the first page of results is published by a company selling you a connector. Here are all three routes, including the two that cost nothing.
September 3, 2026
The bill does not track how hard the work was. It tracks how many turns the conversation took. Which means the cost of running AI on client work is set by your setup, not by the AI.
Updated September 5, 2026
RFM sorts your customers by how recently, how often and how much they buy. Klaviyo has a report for it, most accounts cannot use it, and the version you build yourself is close enough to run a retention program on.
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Klaviyo strategy, retention systems, and the AI workflows behind the work. One email a week.
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The next post lands Thursday.
