September 3, 2026
The bill does not track how hard the work was. It tracks how many turns the conversation took. Which means the cost of running AI on client work is set by your setup, not by the AI.
Updated September 3, 2026
RFM sorts your customers by how recently, how often and how much they buy. Klaviyo has a report for it, most accounts cannot use it, and the version you build yourself is close enough to run a retention program on.
August 20, 2026
Abandoned cart is the most over-credited number in ecommerce email, and knowing that changes how you build the flow. What the sequence should do, what to segment on, and how to find out what it is genuinely earning.
August 13, 2026
Six connectors, what each one reaches, what I use it for, and where it stops. Including the four things the Klaviyo connector will not build, which is the part nobody mentions until you have planned around it.
August 6, 2026
You can build a Klaviyo template straight from a Figma design, with live text rather than image slices. It works by mapping components to blocks, and it depends on one thing about your design file that most guides never mention.
Updated July 30, 2026
A general copywriter optimizes for attention. An email copywriter optimizes for a decision. But the more useful question now is which half of that job you're actually hiring for, because one half stopped being scarce.
Updated July 30, 2026
Three inbox providers now enforce authentication on bulk senders, not two. Here is the actual bar, the spam rate that matters more than the one most people quote, and the requirement almost every summary of this gets wrong.
Updated July 30, 2026
The integration syncs your segments into Google Customer Match in real time. But if you manage the ad account through a manager account, it won't connect at all. Here's the setup and the four limits that decide whether it's worth doing.
July 30, 2026
Klaviyo predicts this per customer, and the feature has hard requirements a lot of accounts do not meet. Here is how it works, what to do when the box is empty, and why a per-customer date still will not tell you when to send the win-back.
April 27, 2026
Most agencies think they're using AI. They're in the chatbot phase. Here's what separates tool usage from connected workflows — and what the gap is costing you.
June 25, 2024
In the competitive world of eCommerce, particularly within the food industry, effective email marketing can be the difference between a brand that thrives and one that merely survives...
April 4, 2024
I'm back after a great week at Cosmoprof, Bologna. I'm ready to dissect all the key strategies for capturing traffic and turning visitors into loyal customers...
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