What's on the schedule. A new post goes live every Thursday.
There is now an easy way to calculate customer lifetime value: connect your store to Claude and ask. Here is the step by step, plus how to split the list into high, mid and low tiers by real spend so your best customers stop getting the same email as your one-time buyers.
One email every Thursday, the day a new post goes live.
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The next post lands Thursday.
October 8, 2026
Anthropic announced AI shopping agents, and the coverage stopped at two numbers. What was actually released, which of the two agents is within reach this year, and the catalog problem sitting underneath both of them.
October 1, 2026
A healthy account sees around 30% of revenue attributed to email. When that share climbs past 50%, it usually means something else is shrinking, not that email got better. How to tell the difference.
September 24, 2026
Klaviyo built an AI that audits your flows, and it is good. I tested it against the audit I have built over the past year, on the same account. Here is what it caught, and where the real work begins.
Updated September 21, 2026
The MCP connector, the API and the Klaviyo interface each have a job. The connector does almost everything day to day, the API takes over at scale, and the interface is where the craft stays. How to use all three.
September 10, 2026
Klaviyo has no native Google Sheets integration, which is why every guide on the first page of results is published by a company selling you a connector. Here are all three routes, including the two that cost nothing.
September 3, 2026
The bill does not track how hard the work was. It tracks how many turns the conversation took. Which means the cost of running AI on client work is set by your setup, not by the AI.
Updated September 5, 2026
RFM sorts your customers by how recently, how often and how much they buy. Klaviyo has a report for it, most accounts cannot use it, and the version you build yourself is close enough to run a retention program on.
August 20, 2026
Abandoned cart is the most over-credited number in ecommerce email, and knowing that changes how you build the flow. What the sequence should do, what to segment on, and how to find out what it is genuinely earning.
Updated September 5, 2026
Six connectors, what each one reaches, what I use it for, and where it stops. Including the one thing the Klaviyo connector still will not build, and how quickly that list of exceptions is shrinking.
August 6, 2026
You can build a Klaviyo template straight from a Figma design, with live text rather than image slices. It works by mapping components to blocks, and it depends on one thing about your design file that most guides never mention.
July 30, 2026
Klaviyo predicts this per customer, and the feature has hard requirements a lot of accounts do not meet. Here is how it works, what to do when the box is empty, and why a per-customer date still will not tell you when to send the win-back.
April 27, 2026
Most agencies think they're using AI. They're in the chatbot phase. Here's what separates tool usage from connected workflows — and what the gap is costing you.
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Klaviyo strategy, retention systems, and the AI workflows behind the work. One email a week.
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