The Client
Founded in 2006, this online gifts company sells unique hand-painted artwork inspired by personal photographs that customers submit online.
The Challenge
The primary obstacle centered on email marketing growth. The client needed to continuously grow email list subscribers in the competitive gift industry. Website visitors typically browsed multiple pages while seeking gifts for specific occasions, making personalized, intent-based targeting essential for conversion.
The Solution
Kinga Dow deployed page-level targeting campaigns across three website pages using OptinMonster's capabilities. Each campaign featured:
- Customized lightbox popups with relevant creative
- Opt-in forms offering discount codes
- Automated follow-up emails
The team also conducted A/B testing on creative assets to optimize performance.
The Results
- Christmas page: 28.57% conversion rate
- Anniversary page: 3.64% visitor signup increase
- Pet page: 6.58% conversion increase (post A/B testing)
- Overall impact: 138% more website visitors converted into leads
Key Takeaway
Strategic personalization combined with proper technology selection drives meaningful subscriber growth and customer engagement in e-commerce.
