W ith the eCommerce industry growing 23% year-over-year, you know all too well the online marketplace is saturated and competition is fierce.
If you’ve already taken your eCommerce business from point A to point B and achieved moderate success, but are unsure how to optimize your conversions and scale to get to point C, you’re in the right place.
At Kinga Dow, we don’t leave optimization up to guesswork. We know from our experience that the key to achieving sustainable growth lies in understanding the numbers and using that data to
take you to the next level.
Our experience and expertise with Google Analytics, email marketing, and other digital marketing strategies have helped dozens of our clients achieve desired growth and beyond.
We don’t simply settle for good results--we strive for extraordinary results, which is why we are selective with our clients. We invest significant time up front getting to know you and your business model in order to determine whether expectations are realistic on both sides.
OUR CONVERSION OPTIMIZATION SERVICES
W e work closely with you to develop an understanding of the data generated within your business. Doing this allows us to optimize your digital marketing and eCommerce operations with the goal of increased revenue in mind.
If you have the goal to scale your eCommerce company, but feel stuck due to low conversions--we can help change that. Before we do a thing, we listen to you, understand your audience, study traffic and conversion data, and take into account strategic elements--such as preparing for the holiday season, the evolution of products, and customer buying patterns. From there, we put our digital marketing expertise and sophisticated technology skill sets to work and create a growth strategy that includes email marketing, Facebook ads, and website optimization to meet or exceed your business goals.
E-COMMERCE WEBSITE OPTIMIZATION FOR CONVERSIONS
W ith the constant changes in customer buying patterns and product evolution, it’s all too easy for eCommerce websites to lose momentum and see a plateau or dip in conversions. In order to keep more money in your pocket and continue to provide a seamless shopping experience, you must regularly analyze and test the various elements of your site.
Our eCommerce web development strategy is focused on the evolutionary website design model, which is built on consistent iteration and improvement. We evaluate factors such as value proposition, relevance, clarity, anxiety, distractions, and urgency before making any changes. In addition, we set up special software that monitors visitor behavior and run A/B tests that will determine where the friction is on your site--and make changes from there. From Hotjar recordings to heat maps, this information informs the targeted changes for optimization.
KLAVIYO EMAIL MARKETING
A s a Klaviyo Silver Business Partner, we’re able to leverage the power of this leading eCommerce email marketing platform combined with our eCommerce expertise to produce results quickly.
In fact, our clients typically see a revenue increase of 30-60% within a matter of weeks. Klaviyo makes it easy for eCommerce marketers to target, personalize, measure and optimize email campaigns. The platform offers everything from custom segmentation and automated email campaigns, to in-depth analytics and integrations with eCommerce platforms such as Shopify, Magento, BigCommerce, Volusion, and custom platforms.
|Area of Importance||Levers to Pull||Numbers (Current)||Outcome (Current)|
|Traffic||Sessions / Mo:||-|
|Traffic||Unique Users / Mo:||-|
|Website Design / CRO||Ecommerce Conversion Rate / Orders:||-|
|Content / Landing Page CRO||Email Capture Rate / Emails:||-|
|Email Optimization||Welcome Series Placed Order Rate / Orders:||-|
|Email Optimization||Repeat Rate / Orders:||-|
|Email Optimization||Abandoned Cart Recovery Rate / Orders:||-|
|Only change items in yellow boxes||Orders / Mo:||-|
|Average Order Value||-|
|Potential Online Revenue / Mo:||-|
|Conservative||Agressive||Conservative + Traffic Bump|
|Monthly Difference||Monthly Difference||Monthly Difference||Monthly Difference|