By leveraging technology, Geske can provide a one-of-a-kind experience that sets them apart from other beauty brands. Read the blog to see how this brand will disturb the beauty industry in Spring 2023!

As a marketer, it’s important to stay ahead of the curve when it comes to emerging trends and technologies in the beauty industry. After my experience at  Cosmoprof, Bologna and encountering Geske, I am thrilled to be ahead of the curve once again. This was an opportunity to discover the latest trends, technologies, and products in the beauty industry.

About Geske

One brand that stood out to me was Geske. Their space at Cosmoprof was not only impressive but truly breathtaking. The first thing that caught my eye was the elegant and modern aesthetic of their products, from the sleek and minimalist packaging to the beautiful textures and colors of their skincare and makeup products.

The beauty brand uses AI and machine learning to personalize their products for customers, providing a unique and effective experience. As an email marketer, this was especially interesting to me. 

Geske ft. Technology

Personalization is a big trend in email marketing, and Geske’s use of technology takes it to the next level.

Don’t just take my word for it – the numbers speak for themselves. A recent study by Accenture found that 91% of consumers are more likely to shop with brands that provide personalized recommendations, and that personalization can boost sales by up to 15%.

By leveraging technology, Geske can provide a one-of-a-kind experience that sets them apart from other beauty brands. Their beautiful and unique products are hard to match!

Their AI and machine learning technology analyzed each customer’s skin type, preferences, and concerns to recommend personalized skincare and makeup products, which were then created on the spot. The result was a truly one-of-a-kind beauty experience that left a lasting impression on everyone who visited their space. Additionally, their use of eco-friendly materials in their packaging and production of cruelty-free and vegan products resonates with consumers who care about ethical products.

At Kinga Dow Productions, we always look for innovative brands revolutionizing their industries. Geske’s use of technology and sustainability initiatives make them a brand worth promoting. Consumers are increasingly looking for brands that align with their values, and Geske does just that.

But Geske’s commitment to sustainability and ethical practices also made them stand out at the Cosmoprof Show. With their use of eco-friendly materials in their packaging and production of cruelty-free and vegan products, Geske is a brand that truly aligns with the values of today’s beauty enthusiasts – like myself. It’s impressive that a brand can achieve so much while keeping their price point so affordable and attracting a wider audience to the sustainable and technological advanced beauty industry! 

My Thoughts

My experience with Geske at the Cosmoprof Show with Kinga Dow Productions showed me the beauty industry’s future. Technology is already playing a huge role in personalizing products and providing a unique experience, and brands like Geske will lead the way.

I am certain that Geske’s innovative approach to beauty will make them a success when they launch in the spring of 2023. Their commitment to sustainability and ethical practices, combined with their use of cutting-edge technology to create personalized and effective products, will make them a top choice for beauty enthusiasts worldwide. Not to mention their fair and affordable prices with SmartApp Guided Products starting at $29.95. With their elegant and modern aesthetic, I have no doubt that their products will be flying off the shelves as soon as they become available.


As email marketers in the beauty and cosmetics industry, it’s important to pay attention to brands like Geske pushing the boundaries and providing a unique experience for customers. 

Want to learn more?

Sign up to our Newsletter to stay on top of emerging trends and innovations in the industry – the next big thing could be right around the corner. 

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Also, don’t forget to check out our other content on our Cosmoprof, Bologna experience. Davines was another brand that left us talking about it for weeks!

What are your next steps?

Start by incorporating personalization and ethical practices into your marketing strategy. Consider how you can leverage technology to provide a one-of-a-kind experience for your customers, and make sure your brand’s values and messaging reflect your commitment to sustainability and ethical practices. 

Connect with me on LinkedIn and let’s chat about how we can stay ahead of the curve together!

Kinga Dow

Published April 5, 2023

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